For my Advanced Marketing Course, I was given a summative project to design and create a new breakfast cereal for Kelloggs. Overall, I came up with the brand extension of "Breakfast Well," which is a Grab-and-Go breakfast cereal line made of all-natural and vegan ingredients packaged in environmentally-friendly containers. I received an "A" grade for the project and assignment. 

 

Project Requirements:

• Idea Generation for a New Project

• Product Strategy

• P-O-D and Positioning

• Target Market Analysis

• Pricing and Packaging Strategy

• Advertising Strategy

  • Objectives​

  • Methods

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