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DXAgency

DX is a strategic marketing and advertising team located in NJ, Miami, Texas, and London. At this position, I have had comprehensive experience working in Strategy, Brand Marketing, Creative, Paid Media, Monitoring, and Data Analysis. The agency works with clients within various industries, such as Entertainment, CPG, and Luxury. 


One of the most significant projects I worked on was a Summer Intern Project of a Big Idea Advertising Campaign for a luxury client, Platinum Jewelry. I was involved in all aspects of the creation, from the beginning research to the design strategy. After conducting an in-depth SWOT and Pestle analysis for the brand, I found opportunities for the client to target a younger demographic, like Gen Z and Millennials. The project helped me learn more about configuring creative content to attract this audience, such as utilizing Tik Tok. Recently, I am working on a Snapchat and Pinterest deck to gain more advertising insight into these platforms.

 

Check out Their website: DxAgency.com

 

Primary Responsibilities:

  • Data Analysis via Excel 

  • Synthesio Monitoring

  • Deck (PPT) Creation for Clients

  • Social Media Marketing and Research (Tik Tok, Instagram, FB, Pinterest, & Snapchat)

  • Market Research

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