HSI Battle of the Brains serves as an HSI academic national championship and an experiential diversity recruiting showcase of top Latinx talent from colleges and universities across the country. I was one of the eight representing members for Fairleigh Dickinson University and the only marketer on the team. The ask was to create an app or website, a business plan, executive summary, PPT, 5-minute presentation, and potential Q/A with the judges, and we just had 24 hours to complete the project!

 

Our prompt was to develop a solution to leverage Dell's expertise, resources, and infrastructure to supplement the great work done by school districts around the country. As the marketing major, it was my task to configure a unique solution to this project. I came up with Sidekick, a comprehensive and straightforward study platform for students that connects them with resources and games that enhance their remote learning experience.

 

The areas I worked on during the 24 hours competition consist of:

• The Business Plan

• PPT

• 5-min Presentation Video (That's my Voice!) 

• One of the two representatives for Team FDU for the Q/A

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In the end, out of all the schools competing...

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We were the Runners-up and won $5000!​

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Check out their Website: HSIbattleofthebrains.com